I am a lifecycle marketing professional with a creative lens. I spent years analyzing user behavior in SaaS—and now, I apply that same data-first approach to pop culture editorial. I don’t just write content; I craft stories designed to capture attention, drive engagement, and resonate with modern digital audiences.
Top KPI performer at Brightwheel for 2 quarters in a row
Brightwheel Company Brick Award winner
Published contributor to Buzzfeed community with 4 promoted features
Designed and scaled FMX's first customer advocacy program
Flower arranging
Embroidery crafts
Pilates classes
Romance novels
Bravo reality tv
Pop culture analysis
TV, movies, books
Beauty trends
California State University, Monterey Bay
August 2012 - May 2016
Demandbase - Digital Marketing Manager (October 2025)
HubSpot Academy - Social Media Marketing (October 2024)
HubSpot Academy - Content Marketing (September 2024)
Salesforce - Sales Operations (February 2024)
Google - UX Design (December 2023)